Purpose: The purpose of the Public Relations Committee is to establish and maintain a positive public image of the organization by encouraging ALA members to be visible in their communities through branding and informing the public about the mission of the organization. Standing Rules #6, National Committees – Member/Organizational Support
Key Program Statements:
- Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.
- Encourage ALA members to be visible in their communities through valuable, distinct branding.
- Share the latest news from ALA volunteer national leadership and ALA National Headquarters.
Public Relations Committee
Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.
- Maintain a social media account(s) for departments, divisions, and units.
- Build relationships with local media.
- Send press releases and letters to the editor to local media.
- Contact your local government for proclamations.
- Have an elevator speech.
- Familiarize yourself with the PR Toolkit.
- Take the ALA Academy courses related to PR:
- ALA Branding and Why it Matters to Me!
- Using Social Media to Your Unit’s Advantage
Encourage ALA members to be visible in their communities through valuable, distinct branding.
- Wear branded clothing, pins, etc., at events.
- Have visible branding at booths, tables, etc.
- Have American Legion Family brochures available at events (order through your ALA department office).
Share the latest news from ALA volunteer national leadership and ALA National Headquarters.
- Distribute newsletters at all levels of the organization.
- Conduct video conferences (Zoom, etc.) with members.
- Inform members of national publications such as Auxiliary magazine, ALA blog, ALA eNews, ALA social media, etc.
