Public Relations

Purpose: The purpose of the Public Relations Committee is to establish and maintain a positive public image of the organization by encouraging ALA members to be visible in their communities through branding and informing the public about the mission of the organization. Standing Rules #6, National Committees – Member/Organizational Support 

Key Program Statements:

• Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.
• Encourage ALA members to be visible in their communities through valuable, distinct branding.
• Share the latest news from ALA volunteer national leadership and ALA National Headquarters.

Get Involved

Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.

• Maintain a social media account(s) for departments, divisions, and units.
• Build relationships with local media.
• Send press releases and letters to the editor to local media.
• Contact your local government for proclamations.
• Have an elevator speech.
• Familiarize yourself with the PR Toolkit.
• Take the ALA Academy courses related to PR:
  • ALA Branding and Why it Matters to Me!
  • Using Social Media to Your Unit’s Advantage

Encourage ALA members to be visible in their communities through valuable, distinct branding.

• Wear branded clothing, pins, etc., at events.
• Have visible branding at booths, tables, etc.
• Have American Legion Family brochures available at events (order through your ALA department office).

Share the latest news from ALA volunteer national leadership and ALA National Headquarters.

• Distribute newsletters at all levels of the organization.
• Conduct video conferences (Zoom, etc.) with members.
• Inform members of national publications such as Auxiliary magazine, ALA blog, ALA eNews, ALA social media, etc.

Deadlines/Important Dates

• Unit Report due to Department Chair: April 15 to williamsonlisad@gmail.com
• 
  
• Unit Award: Most Outstanding Unit Public Relations Program (per division) — submitted by 5 p.m. ET on June 1 at National Awards Form.
• One unit in each division (5) that earns media placements in their community

• a. Media placements/coverage highlighting ALA mission delivery.

• Unit Award: ALA Mission Focused Social Media Account — submitted by 5 p.m. ET on June 1 at National Awards Form.

• Presented to units with active social media accounts

a. Must have a maintained account focused on the mission of the ALA

b. Must conform to ALA Branding Guide

Contact

Contact the Alaska Department of the American Legion Auxiliary or American Legion Auxiliary National Headquarters to learn more.