ALA Public Relations Committee

Purpose: The purpose of the Public Relations Committee is to establish and maintain a positive public image of the organization by encouraging ALA members to be visible in their communities through branding and informing the public about the mission of the organization. Standing Rules #6, National Committees – Member/Organizational Support 

Key Program Statements:

  • Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.
  • Encourage ALA members to be visible in their communities through valuable, distinct branding.
  • Share the latest news from ALA volunteer national leadership and ALA National Headquarters.

Get Involved

Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.

  • Maintain a social media account(s) for departments, divisions, and units.
  • Build relationships with local media.
  • Send press releases and letters to the editor to local media.
  • Contact your local government for proclamations.
  • Have an elevator speech.
  • Familiarize yourself with the PR Toolkit.
  • Take the ALA Academy courses related to PR:
    • ALA Branding and Why it Matters to Me!
    • Using Social Media to Your Unit’s Advantage

Encourage ALA members to be visible in their communities through valuable, distinct branding.

  • Wear branded clothing, pins, etc., at events.
  • Have visible branding at booths, tables, etc.
  • Have American Legion Family brochures available at events (order through your ALA department office).

Share the latest news from ALA volunteer national leadership and ALA National Headquarters.

  • Distribute newsletters at all levels of the organization.
  • Conduct video conferences (Zoom, etc.) with members.
  • Inform members of national publications such as Auxiliary magazine, ALA blog, ALA eNews, ALA social media, etc.

Deadlines/Important Dates

  • Unit Report due to Department Chair: April 15.
  • Department Chairman Report due to National Committee: May 15.
  • Unit Award: Most Outstanding Unit Children & Youth Program (per division) — submitted by 5 p.m. ET on June 1. Awards form available at National Awards Form.
  • Department Award: Best Department Children & Youth Program (per division) — submitted by 5 p.m. ET on June 1.

Contact

Contact the Alaska Department of the American Legion Auxiliary or American Legion Auxiliary National Headquarters to learn more.

Contact our Public Relations Chair:

Programs